Gary Woodward, by the approach of rhetorical theory, refuses the possibility of objectivity in modern journalism politic. In his opinion, political news has been influenced by the subject-factor, the journalist as ethic subject and the narrative form of the political news. The journalists, in Woodward's view are not political virgin who are able to make objective reports. Obviously, there are inherent limitations that anesthize politic journalism so that it can not fulfill the public service promised. The most possible effort, Woodward said, is to implement intellectual honesty in producing journalistic creation.